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When I pitch 4K, I’m confronted with a choice: do I describe 4K as a marketplace or do I call 4K a physical-digital bridge?

Pitching 4K as a marketplace is similar to pitching someone on an iPhone in 2008 by selling them on the music store. The music store was a great business, but it was the iPhone that ushered in the mobile revolution. Similarly, our marketplace will be a great business, but it’s our physical-digital bridge that will revolutionize the way people engage with physical assets.

There are countless reasons why people hold on to collectibles, but sentimental value and market dynamics are undoubtedly at the top of the list. As the thin line between the physical and digital becomes increasingly blurred, fashion and collectibles have proven to be the OG indicators of cultural allegiance and identity for the crypto community. Below we explore 10 of the most sought out crypto collectibles to date.

At 4K we are building the Physical-Digital™ bridge, a decentralized protocol that enables anyone to bring physical assets on-chain as physically-backed NFTs.

To understand this innovation, we must understand the importance of bringing physical-assets on chain in the first place.

This exclusive tour was hosted by retired Astronaut Mike Springer who completed missions with the Atlantis and Discovery space shuttles.

2021 was a huge year for Crypto and it was also the year NFTs went mainstream. NFTs dominated our culture, attracting attention from celebrities, sports personalities, and media outlets alike. 2021 was also the year 4K entered the Crypto world with a mission to bring our Physical-Digital™ bridge to the masses.

Here are some of our favorite highlights from 2021.

As Web3 continues to evolve, new tools are rapidly being created to provide decentralized versions of common Internet services like content management, blog hosting, and storage provisioning. At 4K, we’re committed to supporting the crypto ecosystem by fully embracing the latest in Web3 tooling, starting by transitioning our hosted blog content over to Mirror.xyz.

Hello, world! We are 4K. We are building the world’s most incentive-aligned peer-to-peer marketplace, one that is owned by its users. Our mission is to empower people to transact with more trust, more transparency, more speed, and with a 95+% reduction in fees. Unlike incumbent marketplaces that win at the expense of their users, we win alongside our users. In this post, we’ll share our solutions to problems that have been plaguing peer-to-peer markets and announce the launch of our first product. Let’s dive in!